Megan Haynes

Following “overwhelming” consumer demand, Kraft Peanut Butter has debuted new plush teddy bears for sale.

Available on its e-comm site as of today, as well as in stores alongside a jar of PB, demand for the new plush toys followed the Kraft brand’s “Stick Together” campaign launched in the spring. Bears are intended to be purchased in pairs (as they appear in pairs on packaging), with the idea being that consumers would give the second one to someone they love, but can also be purchased in-store individually.

http://strategyonline.ca/2014/10/20/kraft-dips-into-the-plush-toy-space/